Founded in Vienna in 1923 by Dr. Béla Horovitz, Frederick ‘Fritz’ Ungar, and Ludwig Goldscheider, Phaidon emerged as a leading global publisher of innovative books on art, design, and more. Horovitz aimed to produce high-quality books at accessible prices, while Goldscheider brought unique designs, with refined production to the table.
Discover the fascinating world of design icon Sir Paul Smith through the lens of 50 carefully selected objects. From his first Paris show to his cult Floral Street store, his iconic stripes and his latest collaborations, this book delves into the inspirations and ideas behind the renowned designer's work. Explore personal letters, drawings and photos from fashion and design legends, and admire the colourful cloth cover, inspired by yarn and the iconic stripes that define Sir Paul's style.
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