The Assouline Smiley 50-Year Good News book chronicles the journey of the happiness promotion in France Soir newspaper, which has evolved into an impactful movement that changed how people share happiness and express themselves. Since its launch, the Smiley brand has had a major influence over musical styles, social movements and pop culture. Boasting a heartwarming philosophy, Smiley formed partnerships with high-profile entities, showcasing its message through garments, presents, marketing campaigns, emoticons and other joyful experiences.
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